Pedal Karachi
Branding, Visual Identity and Social DesignPedal Karachi is a self-initiated project in collaboration with Critical Mass Karachi, a community cycling group working to make cycling safer and more enjoyable in the city.
The work included five motivational posters and a double-sided cycling guide map of South Karachi. The map plots the safest routes, including routes specifically safer for female cyclists, alongside green spaces, birdwatching spots, best sunrise views, repair shops and street dog areas to keep riders alert. As much a journey planner as a safety guide.
The work included five motivational posters and a double-sided cycling guide map of South Karachi. The map plots the safest routes, including routes specifically safer for female cyclists, alongside green spaces, birdwatching spots, best sunrise views, repair shops and street dog areas to keep riders alert. As much a journey planner as a safety guide.
