Pedal Karachi

Branding, Visual Identity and Social Design

Advisor: Madiha Aijaz

Pedal Karachi is an initiative by Critical Mass Karachi (CMK). It hopes to bring like-minded people together, promote cycling in Karachi city and make the experience safer and more enjoyable. 5 posters are designed to motivate potential cyclists.

A double sided cycling guide map on south Karachi is designed to point out the most frequent cycling spots, safest cycling routes (especially for females), suitable timings to cycle and an estimated journey time on the safest routes. The map shares green areas, birdwatching spots, spots with best sunrise, street dog areas to alert people, scenic spots and repair shops around the district. Apart from looking into safety, the map hopes to act as a fun journey planner for cyclists.