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Open Spaces

Visual Identity, Branding





Open Spaces is a proposed cultural hub along Commonwealth Avenue in Boston, celebrating the art, history and community character of the boulevard. The brief called for a brand identity system that could hold both the old and the new, historic architecture alongside modern pedestrian life.

The work spanned a full logo system, lamp post banners, outdoor posters, window displays, merchandise and a website mockup.



Brand Identity: Logo System



6 symbols



Posters

Lamp Post Banners
 

Outdoor Posters



Window
Window Display




Merchandise: Tote Bags


Website Mockup


 Etc.