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FitStart

Branding and UX Design







  1. FitStart is a gamified health and wellness app designed for BU students, built as a collaborative project with mentorship from Red Hat Agency. 97% of BU students say they can live healthier but struggle to build consistent habits. FitStart turns that into a game: earn XP points, level up, challenge friends and climb the leaderboard.

    I worked across brand identity, visual design, and UX. The work included logo, color system, illustration style, app UI screens and user flows. The visual language had to feel energetic and social without being intimidating, for students just starting out as much as ones already committed to a healthy lifestyle.

  3. Userin in the heal;thy lifestyle 



Social Media Posts


Sketchy Wireframes
 
High Fidelity Wireframes




App Prototype
 

 Etc.