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Cov-ered

Wayfinding and Social Media

Client: School of Public Health, Boston University





  1. Boston winters affect mental health every year. With COVID-19, it got worse. Cov-ered is a social campaign designed to promote COVID-safe outdoor activities during winter, built from research provided by Public Health students. We took their data on the outbreak and translated it into design.

    The work includes a visual identity, a wayfinding system with a custom key for campus and a digital platform with COVID guidelines and health information. The wayfinding connects people physically to the spaces, the platform keeps them informed once they get there. I worked across all of it.





Wayfinding Key










Wayfinding
    





Social Media Posts


Instagram Mockup Layout
 

 Etc.