Branding and Packaging

Project Advisor: 
Krystyn Coogan, Boston University

Bawarchi is an ingredient and recipe meal kit service.
It exclusively operates outside Pakistan. The brand narrates Pakistani food stories hoping to appreciate the history and multicultural evolution of Pakistani Cuisine, while creating a deeper sense of belonging.

The brand name Bawarchi is an Urdu word which means cook. The idea was to create a brand that represents the cultural values of Pakistan. The logo should also express and represent a meal kit service which offers authentic Pakistani recipe and fresh ingredients. Through my illustration, I’ve used a daig which is a pot regularly used for cooking by the Pakistani community.

Recipe Card

The Sindhi Biryani Story
The book narrates food stories to appreciate the history and multicultural evolution of Pakistani Cuisine.